Updated on October 15, 2025
OnlyFans has become a cornerstone of the creator economy. Eight years after its global rise, the direct-to-fan monetization model keeps expanding in users, payouts, and professionalization. This report compiles the most recent figures and trends to understand where the platform stands today and what lies ahead.
How Many Creators and Fans Are on OnlyFans
By the end of 2024, OnlyFans had surpassed 4.6 million creators and processed more than $7.2 billion USD in fan payments. The total number of fan accounts is estimated at 300–380 million, depending on the source. The average ratio of fans per creator varies by niche and activity level, but overall growth confirms that the ecosystem remains strong despite increasing competition.
The majority of creators come from the United States, the United Kingdom, and Canada, while growth in Europe and Latin America has accelerated over the past two years. About 70 % of creators are women, earning on average 78 % more than men. Yet OnlyFans is no longer reserved for adult content: artists, fitness coaches, musicians, and chefs are using it to diversify their income through subscription-based models.
How the Revenue Model Works
The system is simple: creators keep 80 % of their revenue from subscriptions, tips, and pay-per-view content, while the platform takes a 20 % commission. That cut generated between $1.3 and $1.4 billion USD in platform revenue and roughly $650–660 million in pre-tax profit during the last reported fiscal year.
The economic engine is driven by recurring payments. Millions of subscribers pay an average monthly fee of $7 USD to access exclusive content, complemented by tips and paid messages—which now make up the bulk of creator earnings. Estimates suggest that around 70 % of creator income comes from private chats, while subscriptions contribute just about 4 %.
How Much Creators Really Earn
Earnings distribution on OnlyFans is highly unequal. The top 1 % of creators capture roughly one-third of total revenue, while the vast majority earn modest amounts. Studies place the typical creator’s monthly income between $150 and $180 USD, and more than 80 % make under $100 USD per month. Success largely depends on external traffic sources, engagement, and the spending habits of a small group of high-value fans.
Performance is influenced by posting frequency, content quality, audience engagement, and—most importantly—marketing outside the platform. Creators who excel at driving followers from Instagram, TikTok, or X (Twitter) tend to outperform others, as OnlyFans lacks the discovery algorithms that power social networks.
Monetization Trends and Fan Behavior
Income is no longer tied solely to monthly subscriptions. Private messages and PPV content now dominate, sometimes representing up to 70 % of total revenue. The presence of so-called “whales”—fans who spend heavily—accounts for a large portion of creator profits. Personalized experiences, VIP treatment, and exclusivity are now critical strategies for maintaining stability.
The platform is also becoming more professionalized. Agencies manage creator accounts, optimize pricing, design retention strategies, and leverage analytics to maximize revenue. This evolution turns OnlyFans into a more corporate, data-driven environment where success depends as much on business management as on content quality.
Risks, Market Saturation, and Regulation
The massive influx of new creators raises acquisition costs and reduces organic reach. Added to this are payment processor restrictions, evolving content policies, and regulatory pressures—particularly affecting adult content categories. Subscriber churn forces continuous marketing investment, while social stigma still limits brand partnerships for many creators.
Conclusion
OnlyFans remains a key player in the digital creator economy, provided it balances growth with brand safety and innovation. For creators, the path forward requires professionalization, diversification, and building audiences outside the platform. With yearly payouts exceeding $7 billion USD, the opportunity is immense—but unevenly distributed. Long-term success depends on differentiation, data strategy, and persistence.
Methodological note: Figures vary by reporting period and source. Always verify the latest official data before publishing or citing.
Sources and References